The 13.2mm graphic diameter gives that soft violet tint without looking cartoonish, and the 38% water content keeps them comfortable through a full 9-hour workday. Three months per pair is way better value than my old dailies.
The violet shade is pretty but more subtle on my dark eyes than the photos suggested. They're comfortable for about six hours, then my eyes start feeling dry. The 38% water content probably isn't enough for my all-day wear.